Sitour USA: THE LEADER IN ADVERTISING AND PROMOTIONS TO SKIERS AND SNOWBOARDERS

ski industry

Estimated U.S. Ski Industry Skier/Snowboarder Visits (in millions)
By Regions, 2003 NSAA

VISITS (IN MILLIONS) BY YEAR AND REGION
Season	Northeast	Southeast	Midwest	Rocky Mtn.	Pacific W.	Total
2003-2004	12.749	5.621	7.846	18.782	11.834	56.8
2002-2003	13.991	5.834	8.129	18.728	10.913	57.6
2001-2002	12.188	4.994	6.980	18.123	12.126	54.4
2000-2001	13.697	5.458	7.580	19.324	11.278	57.3
1999-2000	12.025	5.919	6.422	18.109	10.451	52.2
1998-1999	12.229	4.261	6.005	18.305	11.084	52.0
1997-1998	12.712	4.343	6.706	19.191	11.169	54.0
1996-1997	12.407	4.231	7.137	18.904	9.841	52.5
1995-1996	13.825	5.693	7.284	18.148	9.033	54.0
1994-1995	11.265	4.746	6.907	18.412	11.346	52.7
1993-1994	13.718	5.808	7.364	17.503	10.244	54.6
1992-1993	13.217	4.660	6.978	18.602	10.575	54.0
1991-1992	12.252	4.425	6.535	17.687	9.936	50.8
1990-1991	11.157	4.257	6.486	16.706	8.115	46.7
1989-1990	13.299	4.447	6.915	16.048	9.311	50.0

Source: Kottke National End of Season Survey 2003/2004

Geographic Origin of Skiers and Snowboarders

Source: NSAA National Demographic Study (9/99)

MARITAL STATUS: OVERALL
Child	17%
Family	31%
Couple/kids grown (Empty Nesters)	10%
Couple, no kids	12%
Single, no kids	30%

MARITAL STATUS: BY REGION
Marital Status	Northeast	Southeast	Midwest	Rocky Mtn	Pacific West
Child	7%	17%	36%	8%	19%
Family	38%	25%	32%	30%	26%
Couple, kids grown (Empty Nesters)	10%	15%	8%	15%	8%
Couple, no kids	13%	11%	5%	16%	10%
Single, no kids	32%	32%	19%	31%	37%

Source: Lifestyle Market Analysis 2002, NSGA Sports Participation Study 2003

DAY VISITORS VS. OVERNIGHT VISITORS: BY REGION
Region	Day Visitors	Overnight Visitors
Overall	52%	48%
Northeast	61%	39%
Southeast	65%	36%
Midwest	84%	16%
Rocky Mountains	39%	61%
Pacific West	59%	41%

DAY VISITORS VS. OVERNIGHT VISITORS: BY RESORT SIZE
Size (vtf/h)	Day Visitors	Overnight Visitors
0-2,999	90%	10%
3,000-5,999	79%	21%
6,000-11,999	67%	33%
12,000+	40%	60%