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1. 56.8 million skier visits per season. Read More 2. California is the leading state for skiers and snowboarders, followed by Colorado, New York, Minnesota and Massachusetts. Read More 3. Families with kids and singles age 18-34 are the top demographic groups in skiing and snowboarding. Families and children (17 and under) represent 48% of ski Resort visits. Singles with no children ages 18-34 represent 30% of ski Resort visits. Read More 4. Skiers and snowboarders are well educated with strong income levels. Average HH income is over $85,000. 66% are college educated and 46% are professional/managerial. Read More 5. Snowboarding continues to grow in popularity. In the west, snowboarding is over 45% of ski Resort visits. Colorado Rockies remain traditional skiing with only 22% snowboarding. Read More 6. Despite the size of overnight destination Resorts, drive-up ski areas deliver the most total skier visits.Day visitors to ski areas dominate all regions except the Rockies. Drive-up Resorts deliver younger consumers focussed on snowboarding. Read More |
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