Sitour Event Properties
Sitour event properties are an exciting series of one or two day, on-site, grass roots promotions scheduled at popular ski resorts throughout the country. Each tour property reaches various segments of the target audience from skiing families, singles, women, snowboarders and children alike. Each event property series is executed throughout the months of January, February and March.
Our expert promotional sales team will work with you to achieve your promotional-marketing objectives by aligning your product with the right event property, design a creative program within that event property to build your business with our audience. Adding account specific Trade Promotions, Internet Sweepstakes or development of Strategic Partnerships coupled with our event properties creates unbeatable buzz and awareness of your product or service. Creating exciting programs that get your brand or service noticed by our audience every day throughout the winter season is what we do best! From automobiles to cheese, Sitour has done it all. Our list of satisfied clients is a great testimony to our dedication and effectiveness over the years. It’s a great list and we hope to add your product or service to the following: Pontiac Grand Prix, Aztec, Vibe - Eastman Kodak, The Dannon Company, Nestle Waters, AT&T, Chevrolet, Visa Credit Card, Kraft General Foods, Diageo, Sharp Electronics, Mini Baby Bel Cheese, United Airlines, Dunkin' Donuts, Best Foods. Lipton, Knorr, and many more...
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Winterfest
Winterfest packages include permanent on-site advertising coupled with turn-key promotional events such as: Ski Races, Product Demonstrations, Product Sampling, Condominium Sampling, Trade Event Promotions, Sweepstakes, Interactive Internet Programs, On-site Games/Contests, Aprés-Ski Parties, and Custom Designed Events. All targeted at the general skiing audience
Primary Elements
1. Place-based outdoor media at ski resorts across the country
2. On-site product promotion elements
3. Pre-Event advertising (local & national print and internet ski sites)
Optional Elements
• Regional / resort radio activation
• Internet activation elements
• Regional, resort print and/or newspaper activation
Sample of Past Event Activations
Lift Line Trivia Contest's
Ski Race Challenge
Skier Video Instructional Tips & Pointers
Twin and Win – Instant Prize Contest
Automobile Display Footprint
Custom Designed Internet Online Events
One on One Product Sampling
Resort Condominium Product Sampling
Discover the Mountain Contest
Après Ski Party
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SnoJam®
The Ultimate Youth Event at Major Snowboard Resorts
Generate excitement behind your brand among the audience of snowboarders. Raise overall brand/advertising awareness and build brand relationship with dynamic youths.
Primary Elements
1. Place-based media at snowboard resorts across the country.
2. Event marketing tour targeting key youth markets with exciting, on-site elements.
3. Pre-event advertising.
Optional Elements
1. Regional/resort radio activation
2. Internet activation
3. Regional, resort print and/or newspaper activation
Snojam Event Tour - Your brand will become an integral part of the SnoJam event experience held at twenty resorts, from the east to the west coast! As a sponsor, your brand will be a key focal point of the event series impacting thousands of young consumers. Event activations are designed to attract youth with a challenging, competitive and fun elements.
• As a sponsor, your brand will establish its association with snowboarders across the country.
• Base elements include sponsor tent, sound system, announcements by professional MC, engaging, entertaining consumer activities associated with each sponsor brand.
• PR/media support in local resort newspapers, specialized resort publications, resort brochures, and resort web sites.
SnoJam Print Advertising
SnoJam sponsors gain incremental exposure through SnoJam sponsor print ads in Ski Press USA.
Sample of Past Event Activations:
Tough Guy “High Striker” Contest
Snowboard “Big Air” Half Pipe Challenge
SnowJam Central - Auto Snow Room Display
Half-Pipe Video Clip Event
Boarder Cross Challenge
Joisting Challenge
Après-Boarder Party
Custom Product Sampling
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Family Snowfest®
Where families enjoy a challenging, fun filled family experience!
Family SnowFest is a unique and exciting series of two to three day grass roots promotional events scheduled at premier ski resorts across the country. The promotional format provides entertaining, engaging and informative family-oriented activities and games. Family SnowFest enhances the overall resort experience while providing superior branding for sponsors. The Family SnowFest promotional series starts in January and continues through the end of March.
• Family SnowFest reaches and impacts vacationing families throughout the country.
• Family SnowFest efficiently reaches vacationing families generating huge levels of consumer excitement, exceptional branding and a memorable, positive "family entertainment" experience.
• Family SnowFest delivers specific brand messaging and key benefits to raise brand preference.
• Family SnowFest provides opportunities for consumers to interact with brands on-site to raise purchase interest.
The promotion delivers fun, emotional, impactful, and memorable experiences for the entire family.
Pre-event awareness support plan:
• Local publications and on-site media
• Ads in Ski Press USA. North America's leading ski publication.
Event Elements
Primary Elements
• Place-based outdoor media at ski resorts across the country.
• Exciting on-site elements
• Pre-event Awareness via local & national print and internet ski sites.
Optional Elements
• Regional / resort radio activation
• Internet activation
Sample of Past Event Activations:
Tough Guy “High Striker” Contest
Snowboard “Big Air” Half Pipe Challenge
SnowJam Central - Auto Snow Room Display
Half-Pipe Video Clip Event
Boarder Cross Challenge
Joisting Challenge
Après-Boarder Party
Custom Product Sampling |
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